BIFROST 2022

Bifrost, according to Norse mythology, is a glowing rainbow bridge that connects Midgard and Asgard. The first element of Bifrost suggests the fleeting nature of the rainbow. Similarly, our Bifrost fest is the shimmering path that suggests a medium to connect the ever-growing and fleeting, multiple facets of commerce. It opens the doors of opportunity to industry and commerce, the engines of change.

This year, St. Joseph’s Boys’ High School conducted the 6th edition of the International commerce fest Bifrost in a hybrid module - an amalgamation of both the offline and online platforms on 21, 22 and 23 July 2022.

Participation this year swelled to over 30 online participants and over 400 offline participants. Over the course of the three days over 80 judges from different fields, colleges and universities attended the events.

The Organising Committee for Bifrost 2022: Twisted Timelines had 28 Event Heads and over 200 people managing 9 thrilling events.

Senior events:
1) Armada – Entrepreneurship Development
2) BM – Best Manager
3) Deadlock – Public Relations and Human Resources
4) Unicus – Marketing
5) Paper Crown – Corporate Governance
6) Arbitrage - Finance
7) Influenza

Junior Events:
1) Dire Straits – Crisis Managements
2) Inception – Product Launch

At the opening ceremony held on 21 July, the Chief Guest was Major Allwyn D’Souza, a military veteran and entrepreneur. The ceremony comprised of a welcome dance, a song by the ISC choir and the welcome message by the Principal, Fr Sunil Fernandes, in which he declared the fest open.

The second day began with a webinar for all participants and students. The webinar speaker was Dr. Sandeep Ananthanarayanan, CEO of STS Group.

The final day began with the final rounds of every event and ended with the closing ceremony and prize distribution. The Chief Guest for the closing ceremony was Mr. Ullas Kamath, former joint managing director of Jyothi Labs.

BIFROST 2022 may have come to an end but it helped to showcase the immense talent pool at the Fest and the excellent management skills needed to host such an event.

Antonius Godfrey
XII B
Organizing Committee